how to make money on Twitter

Making money on Twitter (X) has never been easier. It is now possible to earn a share of Twitter ad revenues as a content creator. But before plunging into this online money-making goal, it is important to have a concrete plan. You need to decide what niche topics you are going to Tweet on and how you are going to proceed further to maximize your Twitter monetization goals. Hence, conducting a Market Evaluation of your Twitter business is crucial to becoming successful on X.

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How to Conduct a Market Evaluation for a Twitter (X) Business?

Market Evaluation is a process of analyzing a market for a new product or business to asses its feasibility and potential. While Market Research involves gathering data and insights about the market, Market Evaluation analyzes the collected data to make informed decisions.

Let´s evaluate the Twitter market for a content creator using a framework of 10 questions from the “Personal MBA” by Josh Kaufman. Josh suggests rating answers to each of the 10 questions from 0 to 10 where 0 is not very satisfactory and 10 is very satisfactory. In the end, you sum up the scores and evaluate the market.

If the sum of the scores for the below questions is below 50, you better move on to a better idea to make money on Twitter. Moreover, if the score is above 75, you have a great idea. However, if the sum lies between 50 to 75, then your idea may just pay the bills.

Market Evaluation example: My Twitter (X) content creator business

As a Travel & Money blogger, I create content on a wide range of topics relevant to anyone aspiring to be a Digital Nomad. The topics on this blog are primarily focused on sustaining the lifestyle of traveling the world.

But to be able to travel, one needs money. To have the potential wealth to travel, one must learn to make money, multiply money, and keep money.

How to make money?

This section covers topics on skills and techniques needed to earn money.

  • Business & Marketing
  • Career & Productivity
  • Technology

How to multiply money?

This section covers topics on how to make your money work for you in the form of investments.

  • Finance & Economics

How to keep money and enjoy life?

This section covers topics on fun activities like travel, food, and entertainment. It also covers politics, as political risk is a big factor impacting inflation. For example, life for an Indian in Europe became much harder after 2021 due to the spike in inflation as seen in the below chart. This is crucial information for a digital global nomad to help keep your money and change your travel plans.

Euro Area Inflation Rate
Euro Area Inflation Rate
  • Travel & Food
  • Entertainment
  • Politics

Hence, my Tweets revolve around these topics from my blog and we evaluate the market for a Twitter Business for content on the above theme with the following 10 questions.


Urgency

Question: How badly do people want your content right now?

Example: Old TV series vs New TV series on Netflix

The Twitter Algorithm considers recent posts more relevant, so it is important to stay active to post timely and compelling content that resonates with followers to maximize impressions.

Business & Marketing: Moderate

Content on Business & Marketing can have high urgency considering the evolution of the digital space. Content on how to make money can be urgent as the market is always seeking innovative and better ways to make money. Quite often you have a time-sensitive opportunity to make a quick buck from some arbitrage or insight.

It can also be non-urgent as the market could also be seeking long-term solutions like developing business skills

Career & Productivity: Moderate

Content on Productivity that I post is time-tested methods based on lifelong learning. And the Career advice aims to be relevant in a non-urgent way. Some articles on studying abroad may be more seasonally urgent when you consider university admission deadlines.

Technology: High

A reader seeking information on learning how to code and to use advanced technology like AI to build software is usually planning on implementing it immediately. Given how technology keeps becoming outdated, content on Technology can be classified as having high urgency.

Finance & Economics: High

Content on Finance and Economics usually relies on the latest data and hence has high urgency. It is also possible to have non-urgent content as well.

Travel & Food: Low

Travel & Food content is evergreen and urgency is seasonal.

Entertainment: Low

Unless you prepare content on the latest trends, the urgency of such content will not be high. As I have blogs on old movies, I rate my Entertainment section with low urgency.

Politics: High

Content on Politics can be very urgent considering elections and current affairs that shape narratives. I managed to get a lot of views on my tweets on the Indian Farmer’s protests in early 2024. However, the protest movement suddenly died down and I could not capitalize on the urgency factor in my blog post examining global farmer´s concerns.

Wall Street Silver has a large audience and posts a lot of political content that is related to the economy. I created a quick reply in the form of a thread to lend support to his original tweet. Inflation has been a worry for the past 2 years and more people are curious to understand why.


Market Size

Question: How many people are actively consuming such content?

Example: Market for language learning course in Mizo vs Italian

The market size for content creators is vast, with millions of active users on the platform seeking diverse content. You can gauge the market by clicking the “See similar posts” button below your post.

Business & Marketing: High

Applicable to all businesses. Professionals are eager to develop business skills. MBA programs have high demand. The rise in solopreneurs, content creators, and influencers makes such content even more valuable and in demand.

Career & Productivity: High

As Artificial Intelligence and high-interest rates disrupt the job markets, the need for content on career and productivity remains high. There are so many young professionals with a range of useful experiences who have not discovered their comparative advantage yet.

Technology: High

Technology is rapidly changing and there is a huge demand of readers seeking more information and direction about this change. I find SaaS entrepreneurs to be very fascinating and would always bookmark any Twitter threads on tutorials in building a SaaS. I would love to make content like Norah Sakal below one day!

Finance & Economics: High

Financial literacy is in vogue and investing has become mainstream with innovations like crypto. Economic insight is popular on Twitter, but not everyone understands how to read a Yield curve.

Travel & Food: Moderate

Travel & Food has a larger market on social media like Instagram which focuses more on pictures. On Twitter, you hardly see such content.

Entertainment: High

Funny memes are very popular on Twitter. Often, any content on Twitter is more likely to go viral if it is made entertaining.

Politics: High

Politics has a very large market. It is easily the most popular content type on Twitter along with Entertainment.


Pricing Potential

Question: What is the highest price a typical purchaser would be willing to spend on a solution?

Example: A chocolate bar vs a flight ticket

Pricing potential depends on follower count, engagement rates, and content quality. Higher impressions and subscriptions can lead to higher earnings.

How to increase Twitter impressions?

You can use an After Action Review method (AAR) for Twitter. This Navy Seal method is very useful and helps me gain valuable feedback and act on it effectively.

Additionally, the 35 tips to boost followers on Twitter can help build useful habits for long-term success.

How much does Twitter pay for 1 million views?

Twitter does not pay the same amount for every 1 million views. This is because to be able to monetize your content, you need:

  • Good quality content that advertisers seek
  • High-quality users like verified profiles from desirable geographies viewing the ads
  • High engagement

Ensuring the above maximizes your earnings per 1 million views.

Example: For some users focused on an Indian audience and posting mediocre content, 1 million views equals just over $1.

How much does Twitter pay for 1000 followers?

1000 followers can realistically mean about 100 impressions for your Tweets. Hence, targeting only your own followers for reach may not help much in monetizing your Twitter account. If you only have 1000 followers, you must focus on creating and sharing regular content to grow your followers.

Business & Marketing: High

Valuable business insight can bring a lot of utility to readers. Such content is more likely to be bookmarked for future reference.

Career & Productivity: High

Universities, career coaches, and makers of productivity tools are keen on reaching out to this market.

Technology: High

Everyone is keen on using technology like AI in their business. Clients are keen on investing in Technology to get an advantage. I have many Technology companies advertising on my blog posts on Artificial Intelligence.

Finance & Economics: High

Readers are investors with capital. Great content can lead to a higher pricing potential. Investment Platforms and other Financial Advisors would be keen on advertising under such content.

Travel & Food: High

Travel is a big industry involving travel agencies, airways, hotels, and even restaurants. I already see a lot of such advertisements on this blog.

Entertainment: Low

As this is a broad market, a specific focus on movies may catch the attention of streaming services. But when the industry itself is great at marketing, it can be difficult to compete. Andrew Tate is quite a controversial and charismatic celebrity. The world is divided on its opinions about him. While half the world wants him in prison, the other half wants to learn to hustle like him. Andrew targets the latter half with high Pricing Potential services.

Politics: Low

Although there is a surge in political advertisements on platforms like YouTube, just a few big political parties are spending on advertisements.


Cost of Customer Acquisition

Question: How easy it is to acquire a new customer?

Example: A shop selling pens in front of a school vs an IT company getting business from international clients

The cost involves time and effort spent on content, engagement, and growth strategies. Leveraging hashtags, replies, retweets, and collaborations can help minimize acquisition costs.

Business & Marketing: Moderate

Content on Business & Marketing requires some research to be compelling for readers. One would have to apply this research to their work as well to create an interesting narrative. Dan Go below takes advantage of the fact that there are a lot of busy people on Twitter who do not invest enough to get into shape.

Career & Productivity: Moderate

Anecdotes from relevant work experience will have to be combined with research.

Technology: High

Content on Technology has to be applied to create working software to drive readership. Readers are looking for working solutions.

Finance & Economics: High

While some content can be created quickly if you have the relevant experience, most content will require data analysis and visualization.

Travel & Food: Low

As SEO and social media are key for customer acquisition on blogs, the same applies when you are focusing just on Twitter.

Entertainment: Low

Content on Entertainment can have a low cost of acquisition as you are more flexible to create whatever you want and need not spend too much time refining it.

Politics: Low

Politics also has a low cost of acquisition as everyone is looking to challenge unique perspectives or gain support for their beliefs. While long articles on blogs may have less readership, tweets do much better in catching attention.


Cost of Value Delivery

Question: How much would it cost to create and deliver value offered both in money and effort?

Example: News on Twitter vs TV News Channel

The cost of delivering value on Twitter (X) can be quite minimal. It would mainly involve your time and efforts in creating content.

Business & Marketing: Moderate

Content on Business & Marketing requires some research to be compelling for readers. One would have to apply this research to their work as well to create an interesting narrative.

Career & Productivity: Moderate

Anecdotes from relevant work experience will have to be combined with research.

Technology: High

Content on Technology has to be applied to create working software to drive readership. Readers are looking for working solutions.

Finance & Economics: High

While some content can be created quickly if you have the relevant experience, most content will require data analysis and visualization.

Travel & Food: Low

Unless you are investing in your travel for the specific purpose of making content, the cost of value delivery for travel content can be low. I blog about my adventures, so do not need to invest much in such content.

Entertainment: Low

Content on Entertainment that is based on activities you any way indulge in leads to a low cost of value delivery. Here is a Tweet, I compiled quickly about the movie Hacksaw Ridge. I tried to connect it with the politics of individualism to make it unique. It did not take me much time or effort to prepare and share. However, It was not very popular with the Twitter audience.

Politics: Low

Political opinions are based on cumulative knowledge gained over time and hence usually don’t require too much investment of time. For example, to express an opinion on the farmer´s protests and their demands on Minimum Support Prices, one´s previous knowledge of the benefits of free markets can help shape a narrative.


Uniqueness of Offer

Question: How unique is your offer and how easy is it to copy you?

Example: Sushi Restaurant vs Indian Restaurant in India

The uniqueness lies in the voice, perspective, and content style. Differentiating oneself through originality, creativity, and authenticity can attract and retain followers.

While starting my journey with a Blue Checkmark, I devised a comprehensive unique Twitter growth plan. The plan involved using lessons from the 7 Habits of Highly Effective People and applying them to increase Twitter impressions. Glad to say that the plan succeeded and I am now eligible for X payouts.

Twitter (X) Payout
Twitter (X) Payout

Business & Marketing: High

My current strategy is to apply Business & Marketing lessons on Twitter growth. This way, I create something truly unique and useful for my Twitter audience. In the below Tweet, I compiled over 70 steps to boost impressions and growth on Twitter.

Career & Productivity: High

Having worked in multiple roles in different countries, I can curate a unique perspective on career advice.

Technology: Moderate

Software development often involves standing up on the shoulders of giants to create something. What I mean is that while it is possible to create truly unique code, it is mostly not efficient. The goal is working software, so you borrow efficient code or design patterns that work and add it to your project. However, there is still a lot of scope for uniqueness when it comes to the application of your software.

Finance & Economics: Moderate

Content on Finance & Economics should not discriminate against insight gained by another analyst. You look for something more on top. You can apply your creativity by presenting data visualizations that paint a unique insight missed out by others. But you should not purposefully ignore the insight found by others.

Travel & Food: Low

It can be difficult to create truly unique travel blogs as you are bound to have a lot of common information. Even the pictures may look similar unless you edit them and add filters. But one can always work harder in making travel & food content more unique. For example, I focus on European travel for Indians in my blogging and have quite easily ranked high for relevant keywords.

Entertainment: High

There is a lot of flexibility in creating such content as you connect it to any lesson you find and prepare something unique for your readers.

Politics: High

Political discussions require creativity and clarity in presentation and can encapsulate a wide range of points from economics. Often these discussions are in response to individual opinions that require a unique engaging answer.


Speed to Market

Question: How quickly can you create something to sell?

Example: News on Twitter vs Newspaper

Twitter offers a fast-paced environment where content can quickly gain traction and reach a wide audience. Trending topics, breaking news, and viral memes can rapidly increase visibility and engagement.

Business & Marketing: Moderate

It may be quick and easy to pick topics on Business & Marketing to blog or tweet about. But to make unique high-value content, you would have to apply the lessons on examples for your readers. For example, in this article, I have used lessons on Market Evaluation and have applied them to 7 different categories. One day, I hope to be able to follow Nicolas Cole´s advice and ship an ebook in 30 days!

Career & Productivity: Moderate

Drafting lessons on Career & Productivity and including relevant personal experiences in them will require attention to detail to ensure it is valuable to your readers.

Technology: Low

Content on Technology may need time to build working software before you explain it.

Finance & Economics: Low

While some content can be created quickly if you have the relevant experience, most content will require a sound story with data analysis and visualization.

Travel & Food: High

The main requirement for such content is pictures considering that you travel for fun and don’t travel for the content. Hence, it is easy to quickly upload pictures and compile a few lines before you share your content.

Entertainment: High

Threads or memes on such flexible topics can be quickly shared.

Politics: High

Political opinions are built over time and hence reacting to any latest development does not take too much time.


Up-front Investment

Question: How much do you have to invest before you are ready to sell?

Example: Blogging vs Manufacturing

The up-front investment could involve research and preparation for a topic and platform familiarity. Monetary investments would be a Premium subscription for the blue check mark.

Business & Marketing: Moderate

Having Business education and relevant work experience can be considered an Up-front investment for making such content. On top of that one would need to do some research and reading before compiling engaging content on Business & Marketing. In this article, I used my own experience of working in Sales in a foreign country (Italy) and combined it with lessons from a book to create insightful content.

Career & Productivity: Moderate

A couple of years of work experience may be required before you can add value to career advice. Some research on top of consolidating your practical learning can help prepare engaging content.

Technology: High

Good content on Technology may require years of education and work experience on related projects. One may need to have a portfolio of successfully working projects to build credibility and confidence.

Finance & Economics: High

Creating good content on Finance & Economics can be challenging. Relevant education, work experience, and also personal investing experience may be required to be able to empathize with your reader and provide value.

Travel & Food: Moderate

You do have to spend on your travel and food to get those pictures that you want to share. I recently discovered these beautiful pictures taken by Amarachi Ekekwe which make me want to travel to Thailand!

Entertainment: Low

Content on Entertainment can be easily prepared, but there may be costs involved in watching and reviewing a movie for example.

Politics: Low

Content creation requires research and reading but hardly requires any additional investments.


Upsell Potential

Question: Can you sell related secondary offers to your customers?

Example: Tennis racquet and ball vs a Football

Lots of upsell potential on Twitter. After building a loyal audience, you can easily sell subscriptions and other products and services to your followers.

Business & Marketing: High

Content on Business & Marketing can have the highest upsell potential as you have lots of flexibility in selling ebooks, software, and content from other categories.

Career & Productivity: High

High upsell potential as Careers always benefit from Business, Technology, Finance & Economics skills. Furthermore, one can always sell relevant tools and courses. Raul Junco below provides a very useful lesson on building APIs for job seekers in Technology. It is important to build a portfolio of projects and hence such content is very popular on Twitter.

Technology: High

Lots of upsell potential for content on Technology. You can sell consultation or freelance services and also sell products from other categories like Finance & Economics, Career & Productivity, Travel, Entertainment, and Politics.

Finance & Economics: High

Lots of upsell potential in the content on Finance & Economics as you can sell your readers special reports, ebooks, and even software tools.

Travel & Food: High

Readers of Travel content are seeking to spend and would also be keen to learn about investing to spend more in the future. Hence, you can upsell them content on Finance & Economics.

Entertainment: Moderate

I try to create content on lessons learned from movies and thus upsell another type of content using the movies as inspiration.

Politics: Moderate

Content on conservative right-wing politics goes well with entrepreneurship, business, and investing. Content on Left Wing politics goes well with content on Travel & Food.


Evergreen Potential

Question: Once an offer has been created, how much additional work do you need to continue selling?

Example: Freelance vs Blog

Tweets have limited evergreen potential due to the real-time nature of X. But you can curate evergreen content such as blogs.

Business & Marketing: High

Business & Marketing lessons are evergreen, although there is always something new to learn with technological developments like digital marketing, e-commerce, crypto, etc.

Career & Productivity: High

Although job roles keep changing there is always a lot to learn from anecdotes on career & productivity.

Technology: Moderate

Content on Technology may be relevant for the medium term and can be updated as better solutions are available.

Finance & Economics: Low

Financial and Economic data gets updated at least every quarter, hence your content would also have to be updated accordingly. Compounding Quality comes up with great Finance content on Investing. However, he would have to recalculate the figures and update his content every quarter. Nonetheless, updating company reports does not need to take much time.

Travel & Food: High

Travel and Food content can be evergreen, but may still need to be updated with better SEO and story writing to keep readers engaged.

Entertainment: Moderate

As Over-the-top (OTT) media services like Netflix keep old movies around and try to promote them often, content on such entertainment may also not lose shine if well written.

Politics: Moderate

Core political concepts remain relevant, but specific issues and policies might need updates.


Results of Market Evaluation for Twitter (X)

Business & MarketingCareer & ProductivityTechnologyFinance & EconomicsTravel & FoodEntertainmentPolitics
UrgencyMMHHLLH
Market SizeMHHHMHH
Pricing PotentialHHHHHLL
Cost of Customer AcquisitionMMHHLLL
Cost of Value DeliveryMMHHLLL
Uniqueness of OfferHHMMLHH
Speed to MarketMMLLHHH
Up-front InvestmentMMHHMLL
Upsell PotentialHHHHHMM
Evergreen PotentialHHMLHMM
SUM4H +6M5H+ 5M7H + 2M + 1L7H + 1M + 2L4H +2M + 4L3H +2M+5L4H + 2M+ 4L
Final Score out of 100, given H = 9, M = 7, L = 578808280706670
Market Evaluation for Content on Twitter (X)

The Market Evaluation for the 7 categories suggests that Technology, Finance & Economics, Career & Productivity, and Business & Marketing are key topics to focus on. While Entertainment, Travel, and Politics may be less successful topics for creating content.

Market Evaluation and Ikigai: Make money on X with purpose and fulfillment

Ikigai is a Japanese concept meaning “a reason for being” and it involves plotting a Venn diagram for 4 key questions. While the Ikigai and Market Evaluation are distinct concepts, one could still make some interesting connections.

1. What do we love?

  • Uniqueness of Offer: If you are passionate about a topic, you can make truly unique content that will resonate with your audience. In this article, I have tried to create unique content by connecting various interesting ideas and applying some thought to them.

2. What are we good at?

  • Speed to Market: If you are experienced and knowledgeable about a topic, you can quickly ship insightful content.
  • Value Delivery Cost: You might require less effort in delivering high-quality content if you are good at creating content. I hope to ship numerous Twitter threads using snippets from this blog post.
  • Upfront Investment: If you have relevant work experience, you may need less upfront investment in researching and presenting your content. I utilized my previous blogging experience and invested some effort and time in understanding the market evaluation framework to prepare this blog post.

3. What does the world need?

  • Urgency: Content on Web3 was very popular in 2021 during the crypto bull run and people lost interest in the following two years of 2022 and 2023 as Bitcoin lost over 60% value. Bitcoin is at an all-time new high in 2024 and the interest in Web3 is picking up again. Monetization on Twitter is a new trend and a lot of users are jumping on the bandwagon. Hence, there is an urgent need for basic business lessons like this blog post for wannabe Twitter entrepreneurs.
  • Market Size: Organic traffic on X is growing and the number of blue-check users seeking to monetize Twitter is increasing. There is a huge market for an application of market evaluation framework on various Twitter topic themes.
  • Evergreen Potential: The long-term viability of what the world needs makes evergreen potential important.

4. What can we be paid for?

  • Pricing Potential: Is your content good enough that you can charge a fair price for it?
  • Up-sell Potential: I am seeking to upsell and monetize my Blogging content on Twitter and upsell Twitter content on my Blog.
  • Customer Acquisition Cost: Lower customer acquisition cost means that you can be paid more due to lower costs.

Hence, evaluating the Twitter Business market with the above 10 questions will also test your idea on the Ikigai framework.

Conclusion:

Success on Twitter = Creativity + Consistency + Engagement + Smart Monetization.

There are a lot of tips available on how to increase impressions on Twitter. But unless you evaluate the market with the above 10 questions, you will not be very successful. Moreover, the above 10 questions are also compatible with Ikigai.

By asking yourself the above 10 questions, you can evaluate the market as suitable to start your Twitter business.

Build a sustainable online business by maximizing your earning potential and fostering a loyal community.

Hi, I’m Vineeth Naik

Liberal part time Blogger and full time Researcher with a broad range of experience, professionally and personally in Austria, Italy, UAE & India. Loves Finance, Business & Technology. Cares about society.

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